At Financial PR, we see consumer behaviour as both an art and a science. The average consumer behaviour is often done subconsciously, yet there are proven methods to understand what influences their decision-making process. Our Consumer Goods specialists will work closely with you to drive consumer engagement and achieve the results you need.
Sheng Siong Group Ltd. (“Sheng Siong”), one of the largest supermarket chains in Singapore, was listed on SGX in August 2011. At the point of IPO, Sheng Siong’s profile was not as visible as the incumbents NTUC Fairprice and Dairy Farm.
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