What is Strategic News Flow?
Strategic News Flow is carefully angled news releases and the subsequent media coverage that supports your investment thesis and positioning.
Why is Strategic News Flow necessary?
- Creates awareness and hype
- Complements our targeted marketing strategy to bring the investment message to the wider market
- Decide on what makes meaningful reporting
- Select and package the existing information in a way that is material and useful
- Clearly address concerns of investors and other stakeholders
- Ensure prominent media coverage in the relevant publications