TEHO International Inc Ltd, one of the leading suppliers of rigging and mooring safety equipment, engineering solutions and water treatment systems in the region for the marine and offshore industries was entering into an agreement to diversify their business to include property development. As a small marine-based company with a market capitalisation of approximately S$25 million, TEHO is one of the SGX’s under-the-radar companies which the investment community did not appreciate. With an acquisition value of almost half its market capitalisation, this was a milestone for TEHO and it was important that we were able to get our message across.
As TEHO is a home-grown company with a long history, we focused our efforts on targeting the various business publications in Singapore. We crafted media pitches which comprised intended key messages to deliver to the market.
Utilising our strong local media network, we worked towards securing exclusive 1-on-1 interviews with the journalists. This allows the management to provide more comprehensive insights to the merits of this acquisition.
As a result of our efforts, we managed to yield positive returns with The Straits Times, Business Times, and The Edge Singapore. These publications produced articles of a positive tone, which positioned TEHO favourably within the sector. In addition to the share price increasing 18% from S$0.157 to close at S$0.175, we received overwhelming responses from the investment community as we handled more queries.
|Components of IRVA||Quantitative factors||Attributed value|
|Media value-add||Three exclusive media coverage||S$34,000|